The course introduces students to digital marketing (e-marketing) and the problems of e-business management that executives are facing. Subjects are taught based on academic lectures combined with seminars provided by experts with industry experience. Students are required to take part in theory, practice and seminar classes, and complete self-study (including reading pre-class materials and practice hour assignments). Course assessment is based on student requirements for the amount of knowledge acquired, assessment of individual practical skills and group project activities.